Sofie Vance
A passionate, strategic program, and marketing expert in the B2B technology industry with extensive channel and partner marketing experience.
About Sofie Vance
I am very innovative, creative, and collaborative. I have proven experience, passion, and a growth mindset. My entire career in technology marketing has been focused mainly on partner experiences and bridging partnerships, aligning goals, and creating dynamic programs together. I provide genuine insights, build outstanding partner relationships, and make decisions that align with partners' expectations, which resonates with my passion and background.
I am a dynamic communicator and am passionate about leading strategic programs and teams, aligning with company sales and product priorities. As a solution-driven thought leader with a comprehensive approach as a problem solver, I use creativity and innovation to transform business practices.
With 15+ years leading global partner programs and strategic alliances at AWS, Intel, AMD, and GE Healthcare, I specialize in building collaborative campaigns that drive measurable growth and inspire those around me. My passion for innovation, empathy, and making work enjoyable has helped me deliver results that exceed business goals—whether launching new go-to-market strategies, orchestrating high-impact digital campaigns, or mentoring cross-functional teams.
Let’s connect if you’re looking for a leader who brings vision, creativity, and contagious enthusiasm to every challenge!
15+
Years of Successful Marketing Partnerships
40x
ROI Programs
4
Worked at the top Fortune 100 Global Technology Companies

Senior Partner Marketing Expert
Expert in developing go-to-market strategies, driving demand generation, and building collaborative campaigns that deliver measurable results.
Strategic Solutions
Spearheaded the creation and execution of cutting-edge strategic solutions for 20+ ISVs, over 4k resellers, and dozens of high-impact alliances.


Program Management
Expertly managed the seamless integration of two major digital platforms, connecting 45,000 partners through strategic on-boarding, comprehensive training, and effective communications.